Humanitarian Assistance and Refugees
Satisfaction with Health Services Among Syrians under Temporary Protection (SuTPs) XSIGHTS conducted 12,800 surveys in two waves over the course of 24 months to assess the impact of additional health services on SuTPs. In addition to the quantitative surveys, XSIGHTS conducted 12 focus group discussions with SuTPs in Gaziantep and Istanbul to assess the impact […]
Vision, Mission and Strategy Formulation
Martur Fompak International Formulation of Vision and Mission XSIGHTS used participatory tools to support Martur Fompak International in formulating their vision and mission for the next five years. XSIGHTS’ support included the Strategy Book, a detailed outline on how to implement the organisational vision and mission.
Organisational Values Workshops
Defining Organizational Values Our client, a telecom leader, bought the first and only private GSM operator in Nepal and was in need of research to aid the transfer of its corporate vision and values to the newly acquired company and to understand the new colleagues coming from a very different culture. For research purposes, XSIGHTS […]
Organisational Culture Assessment
Martur Fompak International Organisational Culture Assessment XSIGHTS assessed Martur Fompak International’s organisational culture in six different countries. Using the findings of this survey, our client was able to understand cultural differences in different locations and between different departments. Organisational insights from this survey were used to launch a successful internal communications campaign for aligning organisational […]
Employee Satisfaction Motivation and Loyalty
Barsan Global Logistics Employee Survey XSIGHTS conducted a large employee survey for Barsan Global Logistics, across all of their operating countries. Barsan Global Logistics used the findings to take HR action and become a global market in this very competitive market. Birinci Otomotiv Employee Satisfaction Survey XSIGHTS carried out research for Birinci Otomotiv in 2021, […]
Capacity Building and Training Academy
Aselsan Marketing Training XSIGHTS delivered a three-day training on the principles of marketing to engineers. The training was designed to meet Aselsan’s specific needs for B2B marketing in technology. THY Market Research Training for Customer Experience Department XSIGHTS delivered a 10-week training on Market Research Principles for Turkish Airlines. The training covered conventional and modern […]
Pharma Performance Assessments
OTC Positioning Prior to market entry, XSIGHTS was commissioned to carry out a survey on the over-the-counter (OTC) category by a large pharmaceutical company to position a new product in a crowded market, gaining significant market shares in the first six months. Pharma Detailing Role- Play In this research, experienced medical representatives performed a live […]
Product and Service Design
Sensory Taste Tests with Children XSIGHTS routinely conducts taste tests with children for products such as chocolate, milk products, biscuits and sweets. Children are invited to a studio environment where they try different variations of the same product and then rate each variation based on its overall appeal, smell, taste and consistency, and then provide […]
Marketing and Communications
Brand Perception and Positioning Study A lead Japanese copier and printer company commissioned XSIGHTS to conduct interviews with primary decision-makers who are responsible for purchasing equipment in Turkey. An in-depth market analysis was performed that identified the diversity of products of the companies, product brand preferences, brand awareness, effectiveness of marketing activities and the products’ […]
Market Entry and Feasibility
Research on Sale of Washington Apples A British marketing company that represents several F&B (Food and Beverage) brands approached XSIGHTS to increase its Washington Apples sales in the Middle East. XSIGHTS conducted interviews in Dubai with Arab housewives, which revealed that the key decision makers were not them but their ‘Didi’s’ who were employed for […]