The well-known dermocosmetics brand in Poland, would like to enter into market in Turkey, for that reason, has been in need of a research regarding the cosmetics industry in Turkey.
The well-known dermocosmetics brand in Poland, would like to enter into market in Turkey, for that reason, has been in need of a research regarding the cosmetics industry in Turkey. In this sense, it has been prepared a questionnaire form with 45 questions including some headings such as the frequently used products of the target group in Turkey, their expectations from the products, frequently preferred products of them and through in which channel they have purchased the products. The questionnaire form has been consisted of four sections including skin care, hair care products and skin and hair care products for children.
In this research, primary data collection tool was used and data was collected from 400 participants between 5 and 18 December through online and face-to-face survey application, in İstanbul, Ankara and İzmir which are the first three biggest cities of Turkey, and data analysis were carried out after quality control of data. In this report, the results of these analyses presented.
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