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product-development-and-testing
Product Development and Testing
27 December 2024
Product development is a comprehensive and systematic process that transforms an idea into a tangible product. The initial phase focuses on generating ideas and evaluating whether these ideas address a...
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focus-group-research-companies
Focus Group Research Companies
27 December 2024
In today’s competitive era, understanding target audiences is crucial for companies to make informed decisions. Focus group research is one of the most effective qualitative research methods in this regard....
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reklam-testi
Ad Test
16 June 2024
Ad Test is a tool that used to evaluate the effectiveness of an advertising campaign. These tests measure the impact of the advertisement on the target audience, assess the level of perception, and understand...
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Vector illustration icon emoticon flat design. Concept feedback service, Customer experience scale rating
Customer Satisfaction Survey
16 June 2024
A customer satisfaction survey is a tool used to evaluate the level of satisfaction of a company’s customers with its products or services. These surveys consist of structured questions designed...
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calisan-memnuniye-anketi
Employee Satisfaction Survey
16 June 2024
An employee satisfaction survey is a tool used by organizations to evaluate the opinions and feelings of their employees regarding their work environment, tasks, management style, and overall job satisfaction....
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etnografik-arastirma
Ethnographic Research
16 June 2024
What is Ethnographic Research? Ethnographic research is a research method used in social sciences and anthropology. This method involves in-depth and participatory observation to understand the behaviors,...
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uluslararasi-arastirma
International Research: The Importance of Accessing Global Knowledge
16 June 2024
International research is a critical tool for understanding and addressing global issues. Conducted with data from various countries and cultures, this research helps to make better decisions for policymakers,...
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focus-grup
What is a Focus Group?
16 June 2024
A focus group is a discussion conducted with a small group of usually 6-10 people under the guidance of a moderator, aimed at gathering in-depth information on a specific topic. This method is used to...
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online-odak-grup
Online Focus Groups
16 June 2024
Online focus groups are small group discussions conducted over the internet to gather in-depth information on a specific topic. This method allows participants from geographically dispersed locations to...
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musteri-segmentasyonu
Customer Segmentation
16 June 2024
Customer segmentation is a method used by companies to better understand their target market and develop customized marketing strategies for different customer groups. This method is important for increasing...
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