The Promise of Cardamon/Evaluation of Value Chain Project
Cardamon is a cash crop in Eastern Nepal. Mercy Corps implemented a project in which farmers were taught better ways of drying cardamon seeds so that the process would not cause the loss of precious oils. The project aimed at increasing farmers’ capacity for better bookkeeping, negotiating and communicating with the end clients. XSIGHTS conducted an external evaluation which included visits to Eastern Nepal and the production of a short documentary about the findings. Please click the link for more.
Research on Sale of Washington Apples
A British marketing company that represents several F&B (Food and Beverage) brands approached XSIGHTS to increase its Washington Apples sales in the Middle East. XSIGHTS conducted interviews in Dubai with Arab housewives, which revealed that the key decision makers were not them but their ‘Didi’s’ who were employed for cooking and cleaning. Our client built a market strategy, based on the results of XSIGHTS’ study, which targeted immigrant household workers instead of Arab housewives.
Water Filtration Feasibility Research
Filtration is key to watering fields; however, it can be tricky depending on the water supply. XSIGHTS conducted a market feasibility study for a water filter brand which was interested in entering the Bangladeshi market. XSIGHTS estimated the market size, mapped the competition, explored the needs of Bangladeshi farmers and analyzed the structure of the market. XSIGHTS also supported a market entry strategy for this organisation.
Perception of Prefabricated and Modular Housing Among Farmers
Our client wanted to determine the current perceptions of prefabricated houses among farmers. The survey findings revealed that there was a need to increase the status of prefabricated buildings since the farmers did not consider them to be comfortable or safe. The survey resulted in a new marketing and pricing strategy for our client.
Agriculture and Livelihoods Portfolio
XSIGHTS has produced factsheets for more than 30 countries where Mercy Corps has been implementing Livelihood Projects. These factsheets document the outcomes from each project and tease out the best practices in each region.
Assistance in Preparing Marketing Plans for Youth Communities
XSIGHTS was commissioned to support youth communities in drawing a marketing plan for advertising their local produce in five different villages in Turkey. With assistance from XSIGHTS, young members of these communities conducted focus group discussions and surveys among farmers, analyzed data, conducted a SWOT analysis and prepared a marketing plan for funding.
Research on Determination of Producer Attitudes Towards Drought Risk
Drought in the Menderes Basin in Turkey causes significant losses in agricultural production each year. As a result of climate change, droughts are worsening in terms of coverage area and the number of people affected, making it crucial to develop policies to address this issue both economically and ecologically. To address this issue, Ege University hired XSIGHTS to carry out a study titled “Perception of Drought”. The survey was was conducted among producer farmers in the districts of Baklan, Bekili, Çal and Çivril in Denizli, which are all located within the boundaries of the Greater Menderes Basin.
Research on the Relationship Between Green Consumption Behaviors and Personal Beliefs
This research examines the relationship between green consumption behaviors and personal beliefs, highlighting the potential ecological effects of current consumption patterns, such as overconsumption, unsustainable consumption patterns and sustainable consumption. In this study, factors influencing consumers’ attitudes towards sustainable consumption and their purchase behavior of environmentally friendly products were identified through a quantitative approach. Additionally, differences in green consumption and beliefs were examined based on demographic characteristics.