Syrians in Türkiye and the New Political Era: Perceptions, Attitudes, and Expectations
This report presents the latest findings on how recent political changes in Syria are shaping the perceptions, attitudes, and future plans of Syrians living in Türkiye. Based on face-to-face surveys with 1,000 participants across key provinces, the study explores social cohesion, access to public services, language integration, trust, and return intentions. The findings highlight both […]
In Times of Crisis, Silence is Costly: Why Marketing Matters More Than Ever
Every crisis brings the same question to the boardroom: “Where should we cut first?” Too often, the answer is marketing. Having worked with brands across industries for more than 25 years, I have seen this pattern repeat itself time and again. Yet the reality is clear: marketing is not a cost to be trimmed during […]
From Panic to Planning, From Silence to Strategy: Three Brand Examples of Leveraging Communication in Times of Uncertainty
In our previous article, we highlighted why marketing should not be treated as an expendable cost during crises but rather as a strategic investment in the future. We emphasized how silence weakens brands, while consistent and well-toned communication builds trust and loyalty. Now, let us illustrate this approach with a pivotal historical example: the 2008 […]
Perception Research on Sports and Sports Branches
In 2022, XSIGHTS conducted a research study titled “Perceptions of Sports and Sports Disciplines Across Turkey’s Seven Regions” on behalf of Paribu. This study was carried out to support the launch of the Team Paribu initiative, which was developed to support national athletes on their journey to the Olympics. Team Paribu is a long-term project by Paribu […]
Woman and Employment Survey in Turkey
Woman and employment survey in Turkey 2025 was conducted with the aim of raising awareness on issues related to women and employment. It addresses gender-based general myths, values, perspectives on women’s employment, paternity leave, and gender-sensitive remedial policies.
Turkish Woman Leaders in The United States
Çiğdem Penn, XSIGHTS Founder, has been the guest of TurkNetwork Magazine as one of the powerful Turkish women leaders in the USA. Penn shared her career vision as a founder and adviced young Turkish women to believe themselves and never give up! You can visit the link below to examine the content in detail. […]
Customer Satisfaction in the Omnichannel Era: How to Ensure Consistent Quality?
In today’s competitive business landscape, customers interact with brands through multiple channels, from physical stores to social media, mobile apps to websites. While this omnichannel structure provides flexibility for customers, it presents a significant challenge for brands: delivering a consistent and high-quality experience across all channels. The Importance of a Seamless Omnichannel Experience Customers no […]
Data-Driven Decision Making: How to Ensure Sustainability and Resource Efficiency through Impact Analysis?
Impact analysis is a method used to measure the effects of a policy, program, project, or activity on society, economy, environment, and target audiences. This analysis helps decision-makers understand the positive and negative outcomes of interventions. Key Elements of Impact Analysis Use of Impact Analysis Importance of Impact Analysis Financial and Institutional Benefits Financial Benefits […]
Colors and Brand Perception: The Power Behind Consumer Preferences
Colors have a critical role in consumer psychology and brand perception. The right use of color strengthens brand identity, creates emotional connections, and influences purchasing decisions. In today’s marketing strategies, the conscious use of colors has become a key factor in enhancing brand interaction with consumers. The Psychological Effects of Colors Each color triggers different […]
Happy Employees, Successful Companies: The Power of Employee Satisfaction
In today’s business world, employee satisfaction is recognized as a key driver of both individual and organizational success. It plays a crucial role in reducing turnover, increasing productivity, and maintaining high levels of motivation within a company. 1.Happy employees are more productive:Satisfied employees who are more engaged and motivated tend to work more efficiently. Studies […]